50 Cent, Nelly, The Chainsmokers, Diplo and Gordo are set to headline a new concert and fan-event series tied to the 2026 FIFA World Cup.
Sports Illustrated announced “SI Beyond the Pitch” on Monday, a four-city entertainment tour created alongside Medium Rare and Authentic Live. The events will take place in Los Angeles, Dallas, Miami and New York City during the global soccer tournament this summer.
The series launches June 12 at the Hollywood Palladium with Nelly leading the opening-night celebration. On June 20, Gordo will perform at SILO during the tournament’s group-stage festivities. Miami’s event follows on June 26, when The Chainsmokers headline a party at DAER Nightclub inside the Seminole Hard Rock Hotel & Casino. The tour wraps July 18 at Cipriani Wall Street with performances from 50 Cent and Diplo.
Organizers said additional surprise guests and performers will also be announced for select stops. “This isn’t just a tournament; it’s the most significant sporting event of a generation to hit American soil,” said Joe Silberzweig. “The scale of this moment is reflected in the unprecedented demand we’re seeing across the board. We are leaning into that energy to introduce the most high-octane nightlife experiences the global soccer community has ever seen, creating a cultural epicenter in each host city that matches the gravity of what’s happening on the pitch.”
The announcement comes as excitement continues building for the 2026 FIFA World Cup, which opens June 11 in Mexico City with Mexico facing South Africa. Team USA begins tournament play June 12 against Paraguay in Los Angeles.
For information head to www.sibeyondthepitch.com.
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